Get the Edge
There is a simple 6-step process to creating your own Musical Branding:
There is a simple 6-step process to creating your own Musical Branding:
- Concept Conversation – This is usually a 30-60 minute meeting or computer-based conference call where business owners are taught the history of Musical Branding and why Musical Branding is so important to their advertising efforts.
- Contract Agreement – Business Owner’s sign a simple, clear contract that defines the rights to their music, their coverage area, and the costs associated with the Musical Branding project. Typical Contracts require 50% up-front before the production process can begin.
- Creative Interview – Along with the Contract Agreement is a pre-production interview that defines the business image we need to promote, the vision of the business owner, an evaluation of the current “tag- or hook-lines” used by the business, and the mediums that will be using the Musical Branding. (I.e. – Radio, Television, Internet Site, Phone System, etc.)
Production Call – A 15-30 minute phone call with one of our Producers, confirming our understanding of goals, along with an initial review of creative ideas and a final sign off on the business “Hook Line” that will be the basis of the Musical Branding. Sample Copy Signoff – An electronic version of the Musical Branding will be delivered via e-mail or other suitable medium for final approval from business owner. Musical Branding Delivery – A complete set of disks containing multiple versions and lengths of the Musical Branding is delivered. Final 50% of payment is due.
